Our Process

At TA-DA!, we get it—you want the very best for your child, and so do we! That’s why every single page, sound, and word in our talking books is made with so much love and care. The coolest part? We create our magic in the same legendary music studios where stars like Lady Gaga, Michael Jackson, and Beyoncé have recorded! We team up with amazing teachers, real schools, and Grammy-winning musicians to make sure each book isn’t just fun but actually works. From real zoo animal sounds to native speakers, we pour our hearts into making language learning feel like an adventure that’s authentic, joyful, and oh-so-magical. Because at the end of the day, it’s all about your little one’s journey.

Take a peek behind the scenes with our super-talented ‘Papa Kip’! He’s giving us a special VIP tour of his home studio, showing how he created one of kids’ all-time favorite tunes from ‘An Awesome Ocean Tale.’ (And we’ve even heard from one mama who admits she listens to it even when the kiddos aren’t around—yep, it’s that catchy!)

Meet the real voices behind our books! 🎤 Say bonjour to the French kids from Lycée Français de San Francisco—the number one school in the entire Bay Area! 🇫🇷 They’re our amazing French partner, and recording with them was so much fun. It’s these real voices that make every page feel so authentic and magical. Voilà!

Ever wonder how we capture that authentic magic in our books? 🎶 Watch as we record at one of the top schools in the USA, Gardner Bullis in Los Altos, CA! You’ll see a real kid laying down tracks and then hear it come to life in the final book. And yes, that’s 4x Grammy-winning Jesse Lewis (Yo-Yo Ma’s producer!) making sure every sound is just right. It’s truly a peek into how we make language learning real, joyful, and oh-so-special!

Ready for a peek inside the studio where TA-DA! magic is made? 🎤 We record right alongside music history in Rafa Sardina’s studio—yes, the same Rafa who’s an 18x Grammy winner and worked on Lady Gaga’s ‘Born This Way’! 🤯 It’s wild, and we’re beyond lucky to have him bringing that superstar quality to every TA-DA! book. Talk about learning with a touch of magic!